One way to ensure that marketing delivers quality leads to sales is to implement a lead scoring methodology. This is a process used by marketing and sales teams that determine how likely prospects are to buy your product or service. Based on their interest and buying intentions, the prospect will be ranked according to the…
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3 Things You Must Do Before Launching a B2B Marketing Campaign
Now, more than ever, it is important to make the most of your marketing budget. Consider the following three steps to take before launching a B2B marketing campaign to ensure that you spend your time and budget wisely, creating strong, meaningful campaigns that reach the right audience. Raise the bar on your next product or…
4 Essential Growth Areas for Any Product Launch
While a B2B product launch may start with the best intentions and often a strong vision from company leaders, even some of the most thoughtfully executed launches still have room for growth and potentially missed opportunities that may go unnoticed or unrecognized until the product/service has already launched. In preparing your product for market, or…
Beyond Best Practices: 4 Ways to Elevate Your B2B Marketing Strategies
As a marketing leader, there are constant pressures to improve your B2B marketing strategies for better results, from lead gen to conversions to revenue growth. In order to combat these demands, one of the best approaches marketing leaders can take is to ground their efforts in proven, surefire tactics – also known as “best practices.”…
How to Build an Effective B2B Lead Generation Engine
The following post is an excerpt taken from the B2B Marketing for Executives: A Deep Dive on the Big Rocks First white paper that dives into the key foundational pieces (i.e. the ‘Big Rocks’) of B2B Marketing, including marketing strategy, messaging, lead generation and more! B2B businesses cannot thrive and grow without a reliable, well-oiled…
Three Powerful Benefits of B2B Marketing Automation Tools
Your marketing team has been hard at work generating leads via email marketing, social media, gated content, SEO, PPC and other inbound-based campaigns. Your sales team is also jumping for joy to have all these marketing qualified leads! But what happens to a lead when a sales member decides they are not ready to proceed…
Marketing Best Practices that Drive Attendance at Roadshows and Seminars
Seminars and roadshows are common physical events in the B2B world. Like anything else a company does, events are worth only as much as their return, which is largely dependent on how many quality leads are attending. Implement these five simple strategies to drive attendance to your next in-person event. 1. Establish a timeline. Marketing…