As you know, managing a B2B blog on your organization’s website can be an effective content marketing tactic for your business to use to demonstrate your expertise in the industry as well as drive traffic back to your website. However, consistently coming up with new B2B blog topics can sometimes be creatively draining and there…
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10 B2B Blog Post Ideas to Increase Content Marketing Success
Content marketing is a top priority for B2B marketers with nearly 91% of B2B organizations using content marketing in their overall marketing strategy. But, with busy schedules and limited bandwidth, it can be a challenge to sit down and churn out multiple original blogs, especially when it’s difficult to think of new ideas for B2B…
Creative B2B Content Marketing Tactics
Content marketing is a tried-and-true mainstay for many marketing teams. It serves as a gateway to introduce potential audiences to an organization and how its products, services, or expertise addresses their needs and pain. The shape of content marketing is continually evolving with shifts in buyer behaviors and the mediums through which they find and…
COVID-19 Landing Page – FINAL
Marketing Resources: COVID-19 At Launch, our main focus right now is on everyone’s wellbeing and we are wishing you health and safety. As the situation evolves, we will provide new and relevant Covid-19 resources to help your team succeed amid the crisis. Check back on this page for the most up-to-date and current content and…
Get the Most out of Your Marketing Agency
Often, we find that the Austin-area B2B tech companies we work with have been disappointed with the performance of their past agency partners. Common at the top of this list of grievances is poor communication. “The most important thing in communication is hearing what isn’t said.” – Peter Drucker, Management Consultant, Educator and Author To…
Red vs. Blue Ocean Strategies
It can be difficult to succeed with the cutthroat competition in the business environment today. Luckily, there are many strategies you can use in order to gain an edge on your competition. Two of these are red ocean and blue ocean strategies, which were introduced by W. Chan Kim and Renée Mauborgne in 2005. What…
The Case for Content: How to Assess (and Communicate) Your Content Marketing Program’s Performance
As customer experiences shift, data usage, collection and regulation change and new marketing technologies become industry standard, marketers also change their strategic approach to these things. Despite the industry’s continual evolution, content marketing remains a steadfast component of a successful plan. In fact, 91% of B2B marketers confirm that they utilize content marketing as part…
How to Bring Your B2B Marketing and Sales Teams Together
It is no fable that B2B marketing and sales teams can have a hard time seeing eye to eye and working effectively together. For a company to operate efficiently and cooperatively, the relationship between marketing and sales must switch from contenders to routine collaborators. Download our free Sales and Marketing Alignment eBook to learn essential…
From Link to Lift: How to Align Marketing and Sales to Boost Bottom-Line Impact
The struggle between sales and marketing alignment is long-standing and a common source of tension for most companies. Data shows that out-of-sync marketing and sales teams cause frustrations, lost leads and, more importantly, lost revenue opportunities. In this article, we will explain the importance of alignment between these two departments and share best practices to…
The Three Main Pillars for B2B Brand Messaging
Messaging is another core component of B2B marketing and is one of the most important things, along with buyer personas (which clearly define your target audiences), to formalize. Clear messaging helps all aspects of marketing remain focused on key value points and benefits. Understanding the basics of B2B messaging is critical to getting your marketing…
How to Integrate Buyer Personas into Your B2B Marketing
Buyer personas drive many aspects of your organization but especially marketing. Understanding the people your products or services benefit from should inform and guide all your marketing efforts. But, it is first important to establish your B2B buyer personas before looking ahead to marketing activities. Without a complete understanding of who your buyers are, what…
Three Tactics to Help Build a Solid B2B Content Strategy to Elevate Marketing Success
As more and more B2B businesses turn to content marketing for their lead generation efforts and building their sales pipelines, it seems that they are also are realizing the need to participate in developing an effective B2B content strategy. With doing this also comes the need to create supporting content, but oftentimes these organizations may not have…