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Follow UsTo remain effective in today’s business landscape, B2B organizations must continue to evolve their marketing to appeal to their continuously evolving buyers. Recent studies show, 65% of B2B buyers find short-form content most engaging, 90% of B2B buyers watched a video to learn about a company’s product or service and 84% of B2B buyers say…
Read MoreA successful business is supported by effective marketing. But how do you know if you get the most value from every dollar spent on your marketing efforts? To get this answer, start with your B2B marketing planning. A B2B marketing plan is essential to visualize what activities are taking place, when they are happening, who…
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