Launch Marketing, provider of turnkey marketing services for business-to-business technology oriented companies, today announced the addition of Nancy Rush as Account Supervisor.

In her role Nancy is responsible for developing messaging, positioning and marketing strategies for clients, as well as creating and executing upon a variety of marketing initiatives including brand strategy, integrated marketing plans and campaigns, demand generation, and more.

Nancy brings more than 18 years of B2B technology marketing and management experience to the team. Prior to joining Launch Marketing, Nancy was the Senior Manager, Brand and Business Solutions at Catapult Systems where she was responsible for driving corporate and line of business (LOB) brand development and PR strategies, developing targeted positioning and messaging and sales/marketing collateral, demand generation campaigns and social media initiatives, and website and search engine optimization.

During her career Nancy has worked for a variety of technology companies including Trilogy, Motive Communications, Expresiv Technologies, and Triad Resources. She has also served on the agency side, doing business development and producing a variety of marketing initiatives for clients. Nancy has additionally owned her own marketing consulting company, working with small businesses to develop and implement strategic marketing and brand initiatives. Nancy holds a Bachelor of Arts in Rhetoric and Communications from the University of California, Davis.

“We are excited to welcome Nancy to our growing team,” said Christa Kleinhans Tuttle, President of Launch Marketing. “Nancy’s strategic marketing acumen and breadth of experience in the technology sector aligns very well with our B2B technology client’s needs.”