Austin-based B2B marketing firm has more than doubled healthtech client portfolio over the past five years

AUSTIN, Texas, October 25, 2019—Launch Marketing, provider of turn-key marketing services for business-to-business (B2B) technology companies, reported a sharp increase in their provision of digital health and healthtech marketing services over the past five years after more than doubling their medtech client portfolio.

From strategy formation to content creation to campaign planning and execution, healthtech marketing services by Launch Marketing include:

• Virtual VP of Marketing services
• Branding, messaging and market positioning
• Account-based marketing (ABM) and channel strategy guidance
• Integrated marketing campaign development and execution

When asked about the growth in service to this evolving industry, Launch Marketing Founder and CEO Christa Kleinhans Tuttle shared, “I believe our combination of comprehensive healthtech and digital health marketing services paired with our experienced team and result-oriented mentality has garnered Launch a strong reputation in these fields. Launch has consistently delivered measurable results for clients in this sector and that goes a long way in growing our industry reach.”

In one instance, Launch Marketing was sought out as a full-service marketing firm to strengthen a digital health client’s lead generation efforts and marketing technology investments. As a result of Launch’s involvement, the client saw an 87% increase in MQL conversion to “Working”, a 157% increase in MQL conversion to “Opportunity” and a 25% increase in MQL conversion to “Closed/Won”. The client also reported strong alignment across their organization around the company’s messaging and brand refinements.

Whether you’re a provider of healthtech software, services, devices or solutions, you need marketers that truly understand how to connect with audiences in this crowded market. Schedule a free marketing consultation with a Launch digital health marketing expert today, or check out the B2B firm’s case studies for more examples of their medtech marketing services in action.

About Launch Marketing

Launch Marketing is an Austin-based, B2B marketing firm that provides turn-key services focused on generating leads and driving revenue, including messaging, positioning, plan development, company and product launches, demand generation, content creation and more. The team brings a breadth of senior-level expertise with a full-service approach to help clients maximize the impact of marketing for their business.  Since 2001, they have helped 150+ clients successfully launch their company, dive into new markets, introduce new products, and generate more qualified leads. Recognized as a Best Places to Work company by Austin Business Journal for three years, more information can be found at launch-marketing.com.