AUSTIN, Texas, January 26, 2023 – Launch Marketing, provider of turn-key marketing services for business-to-business (B2B) technology companies in Austin, today announced the addition of Rio Herbik as Senior Account Manager.

Herbik joins the Launch team with more than 10 years of experience earned while serving in agency and in-house marketing roles. Before Launch, Herbik served as the Director of Digital Content for a nationwide mortgage lender, where she developed brand messaging, marketing automation, lead generation, and an SEO-focused content strategy for the company.

“From the moment that I first spoke with the members of the Launch Marketing team, I knew that this role would be an ideal fit for the next step in my career, “said Herbik. “I’ve never felt more aligned with an agency’s mission, values, and expectations for the quality of work delivered to its clients. I’m thrilled to have the opportunity to collaborate with this elite team, and I can’t wait to see what we accomplish together,” added Herbik.

“As our client roster continues to grow, we are delighted to welcome another seasoned marketing professional to our team,” said Christa Tuttle, Chief Executive Officer of Launch Marketing. “Rio’s digital marketing and project management expertise will be a valuable asset to Launch and our clients as we continue to innovate in an ever-evolving marketing landscape.”

About Launch Marketing

Launch Marketing is an Austin-based, B2B marketing firm that provides turn-key services focused on generating leads and driving revenue, including messaging, positioning, plan development, company and product launches, demand generation, content creation and more. The team brings a breadth of senior-level expertise with a full-service approach to help clients maximize the impact of marketing for their business.  Since 2001, they have helped 200+ clients successfully launch their company, dive into new markets, introduce new products and generate more qualified leads. Recognized as a Best Places to Work company by Austin Business Journal for three years, more information can be found at launch-marketing.com.