AUSTIN, Texas, December 12, 2019 – Launch Marketing, provider of turn-key marketing services for business-to-business (B2B) technology companies in Austin, today announced the addition of JenRaye Adams as Senior Account Manager.

Adams brings over 15 years of marketing and campaign strategy, brand development, creative oversight and content creation for a wide variety of channels, industries and clients—from start-ups to Fortune 100s. She has had extensive experience in B2B, B2C, as well as involvement in B2G and B2E models. She began her career at Target corporation and was one of the first digital creative strategists at Leo Burnett. Some of her portfolio highlights include: AEP, Duke Energy, Exelon, Honeywell, KraftMaid, National Car, Nest, Nintendo, Novartis, PetSmart, PG&E, Premier Exhibitions, Rehabilitation Institute of Chicago, Sara Lee, Sears, Société Générale, Sprint and Walgreens.

Throughout her career, Adams has executed a comprehensive range of tactics, and led cross-functional teams, to achieve outstanding results and numerous campaign awards. She tactically uses creativity, research, analysis and problem solving to carefully craft and map the customer journey through the marketing mix. She always approaches marketing as an emotional tool, “no matter which model you are working in, the focus should be on the person. People do not want to be talked to; they want to be heard. Marketing should always embrace, evoke, engage, and excite people.”

“JenRaye brings a robust background in B2B marketing, with extensive experience leading and executing customer-centric marketing initiatives,” said Christa Kleinhans Tuttle, chief executive officer at Launch Marketing. “Her proven experience in marketing and campaign strategy, brand development and creative oversight, across numerous channels and verticals, will be a valuable contribution to the Launch Team and our diverse client portfolio.”

About Launch Marketing

Launch Marketing is an Austin-based, B2B marketing firm that provides turn-key services focused on generating leads and driving revenue, including messaging, positioning, plan development, company and product launches, demand generation, content creation and more. The team brings a breadth of senior-level expertise with a full-service approach to help clients maximize the impact of marketing for their business.  Since 2001, they have helped 150+ clients successfully launch their company, dive into new markets, introduce new products, and generate more qualified leads. Recognized as a Best Places to Work company by Austin Business Journal for three years, more information can be found at launch-marketing.com.