AUSTIN, Texas, January 24, 2018 – Launch Marketing, provider of turn-key marketing services for business-to-business (B2B) technology companies in Austin, today announced the addition of Anissa de la Torre as Account Manager.

Anissa brings more than 6 years of experience in the B2B marketing technology space, and has worked with a diverse range of companies from established start-ups to global firms. Prior to joining Launch, Anissa ran all North America marketing programs for a large multi-national company, focusing on go-to-market strategies, brand development, public relations and event management. Anissa also worked as Field Marketing Manager at a Mobile Application technology company where she served as the liaison between sales and marketing and was responsible for meeting demand generation goals for North America.

With a Bachelor of Arts degree in International Management and a Master of Science in International Business, Anissa brings a well-rounded and global perspective to everything she does, having lived, studied and worked in Europe, Asia and Canada before moving to the US.

In her role at Launch, Anissa will work with clients to develop and implement integrated marketing programs that align with their company goals and drive special projects, as well as optimize their existing marketing efforts.

“In today’s global economy, Anissa’s experience provides a unique perspective on marketing efforts across multiple regions,” said Christa Tuttle, CEO and founder of Launch Marketing. “Her multi-national perspective and breadth of marketing expertise will be a valuable asset to our growing client base, especially those with a global focus or footprint.”

About Launch Marketing

Launch Marketing is an Austin-based marketing firm that works with B2B technology companies across verticals to streamline customer acquisition and accelerate revenue growth. Launch’s award-winning services span from developing and executing go-to-market strategies, messaging and integrated marketing plans to content creation, demand gen campaigns and more. The team is comprised of industry experts from leading B2B technology companies that understand clients’ goals and how to help them maximize the impact of marketing for their business. Founded in 2001, Launch’s well-oiled marketing machine has helped 150+ technology companies successfully launch their company, dive into new markets, introduce new products and generate more qualified leads. For more information, visit www.launch-marketing.com.