Design for Mobile…Or Else: How Mobile is Changing the Way We Do Business

In our last blog post, we talked about making sure display ads were properly designed for HTML5. Specifically, we mentioned that the two most used browsers, Google and Firefox, are no longer featuring ads with flash. Based on security concerns, both browsers are not featuring ads built with flash, but rather moving to display ads that are built in HTML5. (In short, build your ad in HTML5 if you want users to see it). In this blog we’ll discuss the importance of mobile optimization and making sure that you’re moving in the right direction for ad placement.

Did you know that not designing ur ads (and website) for mobile could actually be hurting your revenue stream? Here are some interesting facts from Marketing Tech that will help you understand the real impact that our phones are having on the way we do business:

• Without mobile optimization, users are five times more likely to leave your site.
• 79% of those who abandon your site will search for a better site to complete their purchase.
• 48% of users are annoyed at a site that is not mobile optimized and 52% are less likely to do business with your company.

These numbers are pretty startling. Simply put, make sure you’re designing your website and your ads for mobile.

Like most of us, you are connected almost all of the time. You can now check email, look on Facebook or read articles on your phone. With people moving to an “always on” lifestyle, advertisers need to be able to reach their audience wherever they are. Historically, the best way to reach an audience was on a desktop but a recent article by the Wall Street Journal found that desktop advertising peaked in 2013.

While it may not be surprising that mobile is on the rise, it is interesting to see that mobile is growing so quickly. According to the article, Advertisers will spend $30.45 billion on mobile ads in 2015, a 59% increase from 2014.

So what does this mean for you? As with all things in marketing, you want to get the right content to the right audience at the right time. But now that mobile has such a strong hold, it’s important to recognize that “the right time” is anytime. By making sure your ads, emails and forms are mobile optimized, you’ll be reaching and getting responses from your audience.