Establishing and Evaluating Your Brand Identity
Break through competing messages and appeals to alternatives to earn your audience’s attention and, ultimately, their business.
This eBook discusses what brand identity is and its importance, guiding you through the various components of a standout brand, including the essential visual, verbal and experiential aspects.
In this guide, you’ll learn:
- Questions to ask when exploring your company goals and completing brand identity prework
- Key categories of visual brand identity
- Ways to establish clear and consistent verbal brand identity
- …and more!