B2B Marketing for Executives

Get More From Marketing by Focusing on Big Rocks First

This quick-read guide explores key foundational items (“The Big Rocks”) of marketing and provides B2B executives with strategic tips to elevate marketing and boost success.

In this guide, you’ll learn:

• What the six “Big Rocks” of marketing are and what they can do for your organization
• How to form your foundational B2B marketing strategy
• Best practices for evaluating B2B messaging and shaping your brand
• What you need to build a well-oiled lead generation machine
• …and more!