B2B Marketer’s Guide to Event Marketing

Looking to generate buzz around your company, products and/or services at an upcoming B2B event?

If you’re actively participating in or hosting events, or you’re ready to kick off event marketing for your organization, this guide will walk you through key elements needed to plan and organize a successful, revenue-generating event.

In this guide, you will learn:

• the importance of defining your target audience
• the five “P’s” of event marketing in order to have a successful B2B event
• post-event marketing best practices such as following up with leads