B2B Content Marketing: Make or Break Customer Experience Moments
Use a comprehensive content marketing strategy to create exceptional interactions, moments, and experiences with your customers throughout their journey.
This eBook will help you manage growing customer expectations through optimizing key moments of the content journey to ensure an ideal customer experience.
In this guide, you’ll learn:
- The definition of the modern customer experience
- Steps to create comprehensive buyer personas that support your content efforts
- Essential components to successfully delivering your content throughout the customer journey
- …and more!