Client Spotlight: Launch Supports Content Marketing Efforts at vcfo

The Project

vcfo is a professional services firm that provides fractional finance, HR, and recruiting leadership to make companies stronger. Founded in 1996, vcfo has helped and supported more than 5000 organizations nation-wide. As vcfo looked for assistance and guidance in building a content marketing process to promote their thought leadership surrounding issues important to their clients, they reached out to Launch.

The Results

vcfo uses content to shine light on the challenges faced by organizations like those they serve and how to meaningfully address them. As vcfo’s growth continued, their team found it increasingly difficult to produce high-quality content as frequently as needed using solely internal resources.

Launch worked with the vcfo team to establish a content development process where Launch interviews vcfo subject matter experts on thematic topics, asks clarifying questions, and incorporates relevant research. Launch uses this base material to produce draft blog posts and other content, then solicits feedback on the drafts and incorporate edits as needed to ready it for publishing.

vcfo’s subject matter experts appreciate being able to contribute their expertise and insights to the firm’s content without having to do the heavy lifting of developing drafts, gathering feedback, and more. While the primary focus has been on developing content for vcfo’s blog, Launch has also assisted with other efforts such as industry-focused messaging and marketing collateral to showcase vcfo’s service offerings.

Since the partnership between Launch and vcfo began in 2019, Launch, has supported the production of over 100 blog posts and content assets to support vcfo’s content marketing initiatives. Through these efforts, vcfo has achieved content consistency and higher publishing frequency. In turn, this has supported organic traffic growth, audience engagement, and ancillary marketing efforts such as email marketing and event applications.

“Launch helped us crack the code on getting the expertise of our team onto paper! I say that having tried many other options without success. Using an interview approach minimizes the time needed from our subject matter experts and has definitely streamlined and fast tracked our ability to convey advice to our clients and prospects alike. The results have exceeded our expectations. I highly recommend other firms work with Launch and try this process out to enhance your own content development.”

Ellen Wood, CEO

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