Summary
Launch Marketing is a full-service B2B tech marketing firm located in Austin, TX. Often acting as the virtual marketing team for companies that don’t have internal resources or stepping in as an extension of marketing teams for larger organizations looking to boost their marketing power, we provide a variety of lead generation and lead nurturing focused activities – all with a commitment to delivering results.
As we grow, we are looking for an energetic and forward–thinking senior-level marketer who aligns with our core values (exceptional service, accountability, results driven, responsive), likes to work in a fast-paced environment and gets excited by seeing his or her work have a big impact on the client it was created for.
About You
- 7-9 years of experience in Business-to-Business (B2B) marketing, ideally within the technology industry and as a member of a demand generation marketing team
- Demonstrated experience in messaging, integrated plan development and campaign development/execution
- Proven ability in shaping/applying content strategy and developing content across a variety of mediums
- Experience in the technology/software space
- A can-do attitude
- Ability to handle changing priorities with finesse
- Experience in planning, organizing, scheduling and budgeting in an efficient, productive manner
- Great attention to detail and follow through
- Effective collaboration with both team members and clients
- Strong communication skills
- Experience in leading discussions with executive level audiences
About The Role
The Senior Marketing Manager will lead key accounts and be responsible for developing and executing content marketing plans and integrated marketing campaigns for our clients. As a key member of the Launch team, this individual will work closely with and be supported by other team members on campaigns. Role details include:
- Be the main point of contact for select accounts, lead day-to-day activities and ongoing management of an account
- Develop effective campaign strategies and plans that address each client’s needs and goals
- Develop or refine content strategy and content deliverables to align with the needs and pain points of clients’ target audiences
- Identify and recommend opportunities to help clients differentiate themselves from competition and improve their market positioning
- Implement marketing activities for your accounts and support others’ accounts:
- Identify and manage resources needed to complete various aspects of the work
- Work closely with team members on the execution of campaigns
- Lead / support the development of applicable content
- Monitor, analyze and report on campaign results
- Provide data-backed recommendations to continually increase campaign effectiveness
- Ensure clients maintain a high level of satisfaction with the work and results achieved
How to Apply
Please use the quick apply form to the right or email your (1) resume including a (2) cover letter describing your alignment with the role along with your (3) preferred salary range and (4) work samples to careers@launch-marketing.com with subject: “Senior Marketing Manager Role.”
