B2B Marketing in a Downturn

A guide to communication and marketing strategies for turbulent times. 

In uncertain economic times, it is important for organizations to double down on the efforts that help keep the business going. We put this eBook together to ensure your business has a plan for navigating these times and keeping your marketing, and business successful.

In this guide, you’ll discover:

• The four key phases of marketing in uncertain economic times
• Strategies for adapting digital marketing content
• Best practices for adjusting sales and marketing goals
• …and more.