Data-Driven Marketing: B2B Metrics that Matter Across Marketing Campaigns and Launches
Discover the data and metrics that matter across marketing campaigns and what tools to utilize to gain in-depth performance insights.
This eBook highlights the tools, data points and metrics you’ll need to evaluate campaign and launch performance.
In this guide, you’ll discover:
- The importance of data in B2B marketing
- What metrics are key to track across marketing activities
- Tools to utilize for data analysis
- …and more!