One of the most popular (and most debated) buzz words in business today is gamification. Contrary to what some believe, gamification isn’t letting your employees play video games all day; it’s about taking the principles of gameplay and integrating them into your workplace processes.
With the proliferation of automated enterprise solutions, it has become easier to track employee performance in real-time, making gamification easier to implement. Here are a few ways to use these solutions and integrate gamification into your business practices.
Challenges
By giving your employees challenging, yet achievable goals, you provide them with motivation to achieve these goals.
Rewards
It doesn’t necessarily have to be monetary (or even a tangible reward). Consider offering virtual prizes that mark an employee’s status. Foursquare badges are a good example of this.
Leaderboards
Providing a running list of who is on top of the standings increases competition and motivation among your employees.
Progress Bars
By being able to visually see the progress they have achieved so far in trying to reach a goal, employees will seek to fill the bar as fast as they can in order to move up to the next “level.”
By integrating these gaming principles into your business operations, you not only incentivize your employees to be more productive, you also help to create a more enjoyable workplace. After all, your employees can be some of the strongest advocates for your company.
Want to stay up-to-date on the latest in B2B marketing? Check out our blog posts and articles. Also, be sure to follow us on Facebook and Twitter for even more insider marketing information from Launch Marketing.
There are no comments