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From the Blog
PPC Advertising for B2B Organizations: Foundational Considerations

Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Adopting a PPC strategy has numerous benefits, but they can only be realized with the right strategic framework and careful execution. Getting started with PPC advertising doesn’t have to be an all-hands-on-deck project, but it does require  planning and close…

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Articles & Resources
The Most Critical 50% Of Event Marketing: 4 Tips to Maximize Impact

Download the PDF Tradeshow season is upon us—let the lead generation begin! Break out your best strategies, assemble your event teams and don’t forget the packing tape. Every event needs a detailed plan of attack to define, outline and ensure integration of all event marketing activities. When creating this event plan, make sure you are…

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