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From the Blog
How B2B Marketers Can Measure Social Media ROI

Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the return on all of your efforts? Setting specific outcomes and proving the value to your organization by showing measurable results can be achieved with a bit of…

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Eight Insights Into the State of B2B Social Media Marketing in 2017

The 2017 Social Media Marketing Industry Report by Social Media Examiner is the 9th annual study of how social media marketing is evolving. More specifically, the study brings focus to how B2B and B2C marketers are using social media platforms differently in 2017, the balance of visuals versus text and what B2B social media marketing…

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