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From the Blog
Marketing Psychology: Why Brand Personality in B2B Matters

The rationale upholding economic theory—and most business planning—is that consumers are rational and consider all information in a judicious manner. However, the reality is that humans are emotional beings and many of the decisions we make stem from emotional impulses. Studies show that we perceive brands as personifications of companies, and that inadvertently affects the…

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Fourth Quarter Fire Up: The Importance of End of Year Marketing

As we enter the fourth and final quarter of the year, companies look back at the year’s marketing activities to evaluate results and begin planning for the year to come. These strategic end of year activities, while necessary, often cause a shift in focus and lead to a decline in fourth quarter marketing campaigns. Just…

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