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Follow UsContent marketing has never been more effective, as 74% of organizations report that it plays a key role in increasing lead generation. But, with heightened competition with other organizations to get your content seen by the right audience, it has become difficult to generate quality leads, according to over 45% of organizations. Many times, this…
Read MoreA successful business is supported by effective marketing. But how do you know if you get the most value from every dollar spent on your marketing efforts? To get this answer, start with your B2B marketing planning. A B2B marketing plan is essential to visualize what activities are taking place, when they are happening, who…
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