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Launching a B2B product? Learn about key elements needed for a successful product launch and use our practical guide for implementing them. Download our eBook today! #ProductLaunch #B2Bmarketing
Follow UsThe conceptualization and launch of a new product is an exciting, yet high-pressure situation where almost 95% of new products miss the mark. Often times these failed launches happen because companies do not know how to effectively position the product and convey its benefits, which is critical to its short- and long-term success. How can…
Read MoreA successful business is supported by effective marketing. But how do you know if you get the most value from every dollar spent on your marketing efforts? To get this answer, start with your B2B marketing planning. A B2B marketing plan is essential to visualize what activities are taking place, when they are happening, who…
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