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From the Blog
Get to Know Launch Marketing’s New CEO, Chris Leger

With the holidays approaching, we thought we’d take a moment to introduce Launch Marketing’s Chief Executive Officer (CEO), Chris Leger. Following his acquisition of the agency in October, Leger became CEO and hit the ground running. With this exciting change, we wanted to give you, our audience, partners, clients and more, the inside scoop on…

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B2B Marketing Planning Tips: Maximize Effectiveness and Generate Leads with Your Marketing Plan

A successful business is supported by effective marketing. But how do you know if you get the most value from every dollar spent on your marketing efforts? To get this answer, start with your B2B marketing planning. A B2B marketing plan is essential to visualize what activities are taking place, when they are happening, who…

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