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From the Blog
Three Powerful Benefits of B2B Marketing Automation Tools

Your marketing team has been hard at work generating leads via email marketing, social media, gated content, SEO, PPC and other inbound-based campaigns. Your sales team is also jumping for joy to have all these marketing qualified leads! But what happens to a lead when a sales member decides they are not ready to proceed…

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Articles & Resources
B2B Marketing Strategy – Planning for Next Year and Beyond

Developing the plan to support your B2B marketing strategy for the coming year doesn’t have to be met with the anxiety of dental surgery nor does it require the endurance of scaling Everest. Crafting a well-thought-out marketing strategy and supporting plan must though allow ample time for deliberate, disciplined and open-minded review as well as…

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